Running and Tracking Phishing Campaigns in Selki

Selki makes it easy to simulate phishing attacks and track user engagement in a clean, intuitive interface. Once your user groups and templates are set up, and you've launched a campaign, there's a few important metrics to keep track of. This guide helps you to interpret campaign metrics.

Monitoring Campaign Metrics

After launch, click into a campaign to view detailed performance data across three tabs:

Overview

• Campaign Flow: Visual funnel showing number of targets, emails sent, opened, clicked, reported, or errored.
• Performance Insights:
• • Open Rate: % who opened the email.
  • Click-Through Rate: % who clicked a link.
  • Submission Rate: % who submitted data (if enabled).
  • Campaign Duration: Shows launch, completion, and deadline timestamps.
• Security Score:
• • Vulnerability Rate: % who engaged negatively.
  • Awareness Rate: % who reported.
  • Risk Level: Calculated based on responses.

Results

Lists every recipient’s:

• Name and email
• Status (e.g., Clicked Link)
• Timestamp of last interaction
• Exportable report of all recipients

Timeline

Chronological log of all actions:

• Email Sent
• Email Opened
• Link Clicked (includes IP & User Agent)
• Reports and errors (if any)

Email Template & Landing Page Analytics

• Email Template Stats:

Shows subject, number of attachments, and CTR effectiveness.

• Landing Page Analytics:

Reports whether Credential Capture or Password Capture was enabled, along with the conversion rate.

Key Takeaways:

• Campaign success is measured through click-through, reporting, and conversion rates.
• All actions are logged per recipient with details like IP address and browser info.
• Low vulnerability + high reporting = strong awareness.

Updated on: 08/08/2025